Digital Product Passports
Know its story.
Digital Product Passports connect each piece to information about its materials, where it was made, and its journey through the supply chain.
Japanese & Asian fashion. A future in Europe.
Make your wardrobe an asset.
yuuzu is building a home for Asian fashion in Europe — bringing together Digital Product Passports, inspiring digital closets and a future resale marketplace.
01 / What we’re building
Three ideas.
One longer story.
Discover a piece through someone’s closet. Learn its story through its passport. Pass it on through resale.
Open Closets
Step inside inspiring closets.
Explore the wardrobes of people across Japan and Asia. Discover the pieces they love, how they wear them, and the brands behind them.
Resale marketplace
Give it a next chapter.
We’re building a resale marketplace where pieces can find new owners — and the value in your wardrobe can come back to you.
02 / Right now
We’re building this with you.
We’re already talking with brands. Now, we want to understand what you’d love to discover — and what would make Japanese and Asian fashion feel closer to you.
We’re also looking for creators and influencers who’d like to share their wardrobes, personal style and the stories behind their favourite pieces through our digital closets.
We’re currently listening, researching and finding collaborators. Our services are in development.
A five-minute way to help
Which screen character shops like you?
Answer 23 quick questions about how you really shop. Get your character, your closet passport and your splurge zone — and help us understand what you’d love to discover.
For ages 18 and over · about 5 minutes
03 / Our ambition
A market of our own.
We want to build a market where the clothes we love are recognised as assets — pieces we can wear, cherish and trade.
A market shaped by our taste, our knowledge and the value we see in what we own. Where a wardrobe holds more than memories: it holds value we can carry forward.
04 / The person behind yuuzu
Meet the founder.
yuuzu was founded by Yuzuki Ochi, whose background in sustainability informs a simple ambition: to build a market where the clothes we love hold lasting value.
Her vision brings together discovery, product transparency and resale — connecting the pleasure of getting dressed with the possibility of owning something of value.
05 / Let’s connect
Let’s shape what comes next.
Based in Europe? Whether you’re discovering your next favourite label, working in fashion, or sharing your style with a community, we’d love to hear from you.
We’re looking to connect with people who see something special in Japanese and Asian fashion — and want to help shape its future.
Your perspective.
What would you love to discover? What gets in the way of finding or buying Japanese and Asian fashion in Europe?
Your closet.
Interested in being featured? We’d love to hear about your style, your community and the pieces you keep coming back to.
Contact details will be added before launch.